CAMBITION can proudly announce the launch of a new website delivery project for The Indie Cambridge. This particular project has been in development for many months, with every detail of both the User Experience and Content Management System being carefully considered to ensure the best possible outcome for the client and the visitors to the website.

After the initial consultation, CAMBITION developed several design visuals and content maps, that were, with the support of the client, refined to a point of approval. The next step was to ‘clean’ the vast database content (over 200 account profiles within the ‘Indie’ directory) and develop the new Mobile Optimised website on a WordPress CMS foundation, within the secured (private) CAMBITION test server. Once all the updated and SEO compliant page content had been populated, it was time to add the finessing details, including subtle transitions and hover-over effects, eventually handing over the Content Management System to the client to micro-edit the text content.

When the prototype website was approved by the client, it was time for the final testing, including the all-important account management functionality, e-commerce plug-ins and contact forms. Once the testing was complete, final project approval was sought before the new website replaced the old, on the live hosting server.

The Indie Cambridge are a very interesting client, with a unique service offering; imagine a Google Search Directory for the best Independent and Boutique shops / sole traders / cafes / restaurants in Cambridge, all under one website. The members of The Indie Cambridge are also featured in a biannual Tabloid scale magazine, sent out to hundreds of addresses and locations across the region, helping to promote and secure business for these ‘Indies’.

CAMBITION are honoured to ‘Power’ this working relationship with The Indie Cambridge. Visit the new website here: www.indiecambridge.com