About the client
BrOOK’s is a new independent book shop, located in Pinner, Middlesex (UK). The client (who are financing and will run the business) received special permission to renovate an old and unused bank on the high street of Pinner, with many of the original characteristics of the building remaining, as to establish a unique selling proposition.
What were the needs of the client?
CAMBITION were approached specifically because of the broad range of specialisms offered, particularly holistic Online Marketing expertise, including market research, brand creation and website development. The client wanted to establish a bold, iconic and recognisable brand for their new business venture, based on market research and the client’s initial conceptual ideas. Furthermore, a website (and other off-line marketing materials) would need developing with the new brand, as to express the values and attractions of BrOOK’S.
How did CAMBITION help?
Initial meetings were held with the client by CAMBITION, as to gain a better feeling for the branding challenge. Further market research was conducted with three initial brand concepts presented to the client. With feedback and refinement, a single brand design, typeface, colour scheme and corporate guidelines were established. Once the brand was in position, the off-line printed marketing materials could be developed for the client, with a place-holding website landing page hosted online until the final website would be published.
CAMBITION then worked closely with the client to establish a CMS based, mobile responsive website that conveys the independent bookshop’s allure, detailing products and services, with further content created to explain the intriguing history of the building and the ethos of the new business venture. The website design, textual content, image optimisation, SEO valuable elements and coding development were completed by CAMBITION on time and on budget.
What is the outcome?
The client is very happy with the work undertaken by CAMBITION, especially the branding. The bookshop renovation is now complete and the business is open to the public. Website traffic is gaining momentum and CAMBITION will now be able to scale-up the website to meet the greater needs of the client in the future.
Visit the BrOOK’S website here: www.brookspinner.com