If you are a Sole Trader or a Small To Medium Sized Business operator, then these Digital & Online Marketing services are highly advised for you:
What is Digital & Online Marketing? How would a better logo or Corporate Brand Design improve the appeal and legitimacy of your business? With a clean, clear and considered Logo (or Brand), clients can immediately identify the values of your business, allowing you to stand out from the competition. What is Email Marketing? With targeted marketing messages sent regularly to ‘opt-in’ customers and prospects, there is an increased potential for business conversion and engagement. How could Social Media Marketing target potential customers of your business? Utilising platforms such as Facebook, Twitter and LinkedIn, your business could communicate with a larger audience, potentially benefitting from paid-for advertising campaigns to raise even greater awareness. In summary, Digital & Online Marketing comprises a number of tools and techniques that could significantly improve the roots to market and client engagement for your business.
Logo or Brand Design – Enhance the perception of your business with a more professional Logo, that incorporates your Brand Values, resulting in a more legitimate and trustworthy style.
Offline Design & Print – Benefit from superior quality printed marketing materials that allow you to better promote your business to potential customers. CAMBITION can provide small to medium print runs, depending on the quantities of printed materials that your business requires.
Email Marketing – Create a targeted Email Marketing Campaign, with considered email content and engaging calls to action, allowing your client email database to grow and potentially converting business without the need to chase prospects.
A website that is Mobile Optimised has a prominent display and is intuitively interacted with across all viewing platforms, be it a computer, a tablet or a mobile phone (of which over 70% of global internet interactivity is now mobile based). Older websites (before 2015) tend not to be fully optimised for all viewing platforms. A website that has compliant Search Engine Optimisation is one that will appear prominently when searched for, ranking highly for organic (non-paid for / sponsored) search results. Websites that do not have SEO tend to lose visibility online and are out-ranked by better optimised websites. Furthermore, potential customers tend to lose interest if a search does not lead instantly to a result. User Interface (UI) and User Experience (UX) relate to the website design, meaning that, with poor design considerations and information structure, a website will suffer from visitors losing interest and avoiding interaction, or badly rating a given website online. Positive UI and UX relate to ease of use and websites that attract and retain visitors and customers. A website Content Management System (CMS) allows the website owner or administrator access to the ‘back-end’ of the website, meaning that they can edit content and adjust the functionality of the live website. Websites that do not have a CMS tend to cost more money for the website owner, as they have to utilise the specialist Website Developer each time a change is desired. This is where a WordPress website can be harnessed as a User Friendly solution for a client that needs a website with an intuitive CMS and a Mobile Optimised, modern and positive UI / UX.
As part of our delivery of Digital & Online Marketing services to your business, CAMBITION offer initial consultation, often starting with the establishment of Brand Values, Vision and Mission Statements. Furthermore, basic Market Research usually conducted to ascertain who the target audience is for your business, along with how your main (local) competition is. When these critical details are known, the designers at CAMBITION will get to work developing the specified materials, working to clear deadlines and within a specified budget. Should your business require Email Marketing or Social Media Marketing Training, then CAMBITION have the specialists ready to teach you how to harness the enormous potential of Online Marketing. Communicating clearly with a step-by-step process, it is imperative that you are fully empowered once trained, to use the tools available to the maximum of their ability. Should you encounter any technical or Third Party Issues relating to the services that you utilise, then CAMBITION will always be available to offer support or further consultation. Contact us today to discover how CAMBITION can benefit you and your business.