The Synthonix Case Study
Synthonix, a US-based, multinational Chemistry Industry supplier, needed an upgraded MAGENTO e-commerce website, with a full brand auditing and evolution process, to better position the business as a leader within their competitive industry.
The enhanced User Interface of the website features a cleaner and more minimalistic layout, with bespoke and brand consistent icons designed, that in turn facilitates a more direct interaction for the customer, enabling them to navigate the thousands of individual products at ease. Furthermore, client and customer feedback was included in the testing phase of the website, to establish the most optimal solution possible.
As part of the renewed marketing push, in-line with the brand evolution strategy, Synthonix exhibited at various Chemical Industry seminars and trade events to showcase the improved aesthetic and sales message. Significant business gains were made from this launch period onwards, with an approximate 30% uplift on sales.
Services provided to Synthonix by CAMBITION
- Initial Consultation
- Business Guidance with Market Research
- Brand Evolution Development
- Website User Interface Design & Development
- Printed Marketing Materials
- Corporate Guidelines
- Email Hosting
- Remote Website Support, Maintenance & Hosting
CAMBITION receptively and swiftly understood the very different branding, marketing and e-commerce website requirements of the Chemistry Industry in which Synthonix operates, allowing me to utilise the CAMBITION design and marketing skill-set as almost an extension of my own in-house team. Indeed, the whole process was thorough and well executed, with particular emphasis on the e-commerce website expansion, where certain challenges were identified and overcome in an agile manner, with the outcome being a better and more efficient solution than before. I am really pleased with the outcome of the Synthonix brand evolution and website e-commerce project and have already…