Kingston Barns is a new luxury hotel business, located near to Cambridge (UK). Opened in 2019, the owners converted a former farmland and a derelict barn into a specialist holiday apartment complex, featuring cutting edge sustainable technologies. CAMBITION were approached to assist with a brand creation strategy, including developing printed marketing materials and a dynamic online presence. Furthermore, CAMBITION are the email and website hosting supplier to Kingston Barns, ensuring that their online presence is maintained at all times.
What were the branding challenges?
As this ‘virgin’ hospitality business is new to an already competitive marketplace, it was imperative that the brand be developed to attract the attention of a broad international audience and last well beyond the initial launch phase. Great care was invested to decide upon the correct ‘identity’ colour of the brand, a colour that would become the dominant theme of the barns’ interior design.
Research was undertaken to identify the particular international demographical audiences that Kingston Barns would target, with respect to the theme of the location and the unique nature of the barn conversion project. Three initial branding proposals were created to gain client and ‘general’ feedback from the target audiences, with one proposal being refined to completion. CAMBITION worked hard to establish a brand that would last beyond the first 5 years of the business launching, to become an iconic and lasting name within the international hospitality industry.
Furthermore, CAMBITION developed a computer generated visual of the proposed barn conversion featuring the new brand in situ, to be used as in the promotion of the new business whilst the renovation project was undertaken.
What impact did this have?
CAMBITION developed an SEO compliant and mobile responsive website (based on WordPress with Content Management System compatibility) to launch simultaneously with the grand opening of the business. Furthermore, CAMBITION oversaw the design and print of various paper-based marketing materials, as to assist with the promotion of Kingston Barns.
In the 2 years since the relaunch of the business, Kingston Barns have become known as a wonderful rural luxury escape, doing good business in attracting a national and an international audience. The brand is now instantly recognisable and the website is performing well in a competitive online marketplace. CAMBITION continue to be the supplier to Kingston Barns as they develop their business into the future.
Services provided to Kingston Barns by CAMBITION:
- Market Research
- Branding Development
- Printed Marketing Material Development
- Bespoke WordPress Website Development
- Search Engine Optimisation (SEO) Compliance
- Content Management System (CMS) Development
- IT Support
- Email Services