CAMBITION’s knowledge and customer service are noticeably different. ARCo employees have commented on how refreshing it is to work with an IT company that knows exactly what to do in a given situation. Kim has said queries have been answered on the telephone and on email in a logical and step-by-step manner. ARCo are considering moving to the cloud for all their data storage, as it will be more secure and cheaper than their current solution. When describing CAMBITION, ARCo staff use words like: “excellent”, “proactive”, “friendly”, “transparent” and “competitive” (regarding their pricing structures)