Ui/Ux Design


The two most often conflated terms in web and app design is UI design and UX design. They’re usually placed together in a single term, UI/UX design, and viewed from the surface they seem to be describing the same thing. But here we are explaining the difference between UI and UX.



UI Design


The user interface (UI) is the graphical layout of an application. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations and every single micro-interaction.


UI designers decides what the application is going to look like, colour, schemes, button, shapes, lines, fonts, etc. Graphics designers are concerned with aesthetics. It’s up to them to make sure the application’s interface is attractive, visually-stimulating and themed appropriately to match the purpose and/or personality of the app. And they need to makesure every single visual element feels united, both aesthetically, and in purpose.



UX design


UX stands for user experience.  User experience is determined by how easy or difficult it is to interact with the user interface elements that the UI designers have created. So UX designers are also concerned with an application’s user interface, and this is why people get confused about the difference between the two. But whereas UI designers are tasked with deciding how the user interface will look, UX designers are in charge of determining how the user interface operates and the experience of that design.


Cambition has a highly experience and dedicated UI/UX team that considers every little detail that goes into a design. Whether that is for web, print, social or applications. The attention to detail is maintained at the same high standard. Our designs create a great impression and give your business a premium look and feel.


Key Benefits


The benefits to Ui/Ux Design include:

  • Build brand recognition
  • Improves the overall customer experience
  • Encourages brand loyalty
  • Prepares your business for the future
  • Gain a competitive edge over your competition

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for your business?


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Client Testimonial

Winplus Europe

CAMBITION function as our Pseudo IT department…but friendlier and more responsive (LOL). They’re just an email or phone call away and the solution is installed or the problem fixed.

Since starting with CAMBITION they have streamlined our internal network, fixed our Server challenges and put Winplus on a great platform for our business to progress. CAMBITION are great value all round

- CEO Winplus Europe
Winplus Europe